LU konferenceChanges in Use of Television News and Informative Content and Their Impact on Content Creation. Analysis of Latvian Practice (January–April 2024)
https://doi.org/10.22364/ms24.03 | pp. 28-39 | PDF
Gunta Kuļbanska
University of Latvia
Abstract. The aim of the research is to establish what platforms and technologies the Latvian audience chooses for consuming television news and informative content, the reasons guiding this choice, as well as the effect of this choice by audience on the creation of content by television channels in Latvia. The theoretical basis of the work consists of theoretical works explaining the media ecology, transformation and convergence of the media environment, theories on the interaction of the media and the audience – the theory of agenda setting, use and satisfaction, as well as a theoretical look at the importance of television in the media environment and the characteristics of its audience.
Secondary data analysis was used to obtain research data, analysing Latvian audience studies, audience television news and informative content usage diary research, as well as semi-structured interviews with responsible specialists of the television industry. The data collected and compiled within the framework of the study confirm that the use and spread of Internet resources and technologies has influenced the behaviour of the audience in consuming television news and informative content. The study reveals important features of audience behaviour change concerning the habits of using television news and informative content, which directly affects the creation and distribution of this content.
Keywords: media, television, audience, information, technology, Internet
In: Media and Society, 2024. Proceedings of Scientific Papers = Mediji un sabiedrība, 2024. Rakstu krājums. Riga, University of Latvia, 2025. 137 p.