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Projection Mapping Method in Advertising Design

Santa Katkeviča, Aina Strode
Rezekne Academy of Technologies, Latvia

Abstract. Projection mapping is a projection technique used in video or interactive installations to project on irregularly shaped objects, adapting to their unique structure. The projection mapping technique dates back to the late 1960s, where it was mostly used for special film effects and film studio amusement parks. This technique was academically recognized in 1990 by the Office of the Future research experiment. Since then, projection mapping techniques have gained popularity and thus available programs have been created. Over the last decade, it has become extremely widespread around the world, especially in technologically advanced countries, with a tendency to advertise a product in a large format.
This is a promising technology that can have a major impact on non-computer technology or design industries. Such as museums, libraries, universities, and various historical sites that want to get modern opportunities to present their specifics, services, and many other informative aspects. In this way, the public is offered to get acquainted with the offers in an attractive and interactive way.
The aim of the article is to determine the evaluation criteria of the developed digital products by studying the essence of the projection mapping method, its use in advertising design.
Research methods: theoretical – research and analysis of literature and Internet resources; empirical – expert interviews, analysis of analogues. Within the framework of the research, the following evaluation criteria were developed for the evaluation of projection mapping installations: Adequacy of the used method; Uniqueness of the content; Adequacy of the use of the programs; Cyclicality; Location of the projection. The criteria can be used by professionals as well as anyone interested in developing an original digital installation design.

Keywords: Projection mapping, advertising, graphical design, installation, analogues

In: Human, Technologies and Quality of Education, 2022. Proceedings of Scientific Papers = Cilvēks, tehnoloģijas un izglītības kvalitāte, 2022. Rakstu krājums
Riga, University of Latvia, 2022. 1135 p. Ed. L. Daniela
ISBN 978-9934-18-911-1