Ms24.06

Assessing Media Literacy Projects: Methodological Perspectives and Solutions

https://doi.org/10.22364/ms24.06 | pp. 61-69 | PDF

Klinta Ločmele
University of Latvia
https://orcid.org/0000-0001-7321-4227 

Abstract. Every year, new projects aimed at fostering media literacy are developed, often replicating elements of one another. Funders are interested in achieving the greatest possible impact. However, is the quantitative number of participants the only critical criterion for success? How can the effectiveness and sustainability of media literacy projects be measured? This article explores methodological difficulties in evaluating such projects and offers practical solutions for meaningful and sustainable assessment.

Keywords: media literacy, project evaluation, impact assessment, sustainability, Latvia

In: Media and Society, 2024. Proceedings of Scientific Papers = Mediji un sabiedrība, 2024. Rakstu krājums. Riga, University of Latvia, 2025. 137 p.