CONFERENCETheoretical Aspects of Communication Maturity Models and Draft Concept of Communication Maturity Model Adapted for Latvian Situation
https://doi.org/10.22364/ms24.04 | pp. 40-51 | PDF
Inga Latkovska
University of Latvia
https://orcid.org/0009-0007-7190-7653
Abstract. In order to assess the capacity of the communication function in an organization, as well as the relationship between the potential and practice of the function, there is an increasing interest in theoretical literature on communication maturity models, or how and according to what principles to assess the actual communication function and compare it with communication excellence, or a mature, full-fledged and professional communication function. In the search for maturity models, researchers focus on various aspects of communication management, such as the institutionalization of communication function and the mandate given to the function, the enabling of the function, available resources, content management, assessment practices, understanding of communication functions and tasks both at the communication specialist level and at the institution's management level, etc. aspects. There is no unified concept of communication maturity in academic literature, and the approaches and criteria for assessing communication maturity are also different. A group of researchers from the University of Latvia and Vidzeme University of Applied Sciences, as a part of the evaluation of the communication function of state direct administration institutions and grounded in the theoretical concept of internal and external institutionalization of the communication function, prototyped a communication maturity model for assessing the communication function of public administration in Latvia.
Keywords: communication function, institutionalization, communication maturity, public administration
In: Media and Society, 2024. Proceedings of Scientific Papers = Mediji un sabiedrība, 2024. Rakstu krājums. Riga, University of Latvia, 2025. 137 p.